Colors have a powerful effect on our emotions, they can be intelligently used in content making to convey a specific message to an audience and shape a brand’s perception. Colors used in videos can leave a long time effect on the minds of students of the course content. The correct color scheme is essential for creating the course identity while keeping the health issue into account.The color scheme sets the tone and enhances the individuality of the courses. If we only had 100 color choices, choosing a palette might not be a problem. But we have access to millions of colors, which makes the possible choices overwhelming. Out of this seemingly infinite range of colors, how can you possibly narrow down the list and decide which ones to use?

Lets discuss colors.

1. Blue
Blue is a symbol of stability, calmness, reliability, and purity. It is associated with a sense of serenity, reminiscent of the sea and sky.

How does blue affect a person? It affects emotions: balances, controls, soothes. The most versatile color that suits almost everyone. Blue has many shades, from turquoise to indigo, and each of them can be perceived differently. This color is often used in logos of large companies and corporations, making its connection with business very strong. Recall, for example, the logos of international Facebook, LinkedIn, Twitter.

Blue also has a downside, a sad side – sometimes it is associated with feelings of depression. Throughout art history, various artists have used it, most notably by Picasso, to express dark and negative sentiments in their work. For it soothes the eyes of a student, blue is often the go-to color for e-learning professionals who are looking for a way to transform a complex subject into one that is easily absorbed, given that it helps to make the subject matter seem less confusing and complicated.

2. Green

Green is the color of nature, life, and freshness. It is often used as a symbol for ecology and sustainability in color psychology, which makes it popular with food brands. In addition, green is associated with money and is suitable for finance. For example, Spotify’s use of a vibrant shade of green suggests that the company is full of drive and vitality and energized. They do not care about soothing the customers' minds. They care about the vibracy. The energy. The upbeats. In e-learning, green can be used as a color that energizes the student's mind. It has the ability to make a boring topic interesting; due to the instant energy the brain drives while seeing green.

3. Black

Black has many different meanings. On the one hand, this is a timeless classic. It is associated with austerity, elegance, sophistication, wealth, strength, and mystery. At the same time, black is associated with anger, loneliness, envy, and mourning. It is noteworthy that black has a mourning connotation in Western culture, while it is the color of joy in Japan. Black is the most used colour in text books and our eyes are habituated to see black letters. As a result, our brain get less excited while seeing black in the text, which makes a reading or learning session generalistic and usual.

4. Yellow

Warm, energetic, inviting, optimistic, intellect, cheerful – yellow is great for attracting attention. The yellow color is instantly registered and processed by the brain, stimulating its functioning and the nervous system. That is why it is used for warning signs, reflective vests, and emergency
vehicles. In nature, it is used for the same purposes – the wasp warns of danger with its yellow-black body and the poisonous frog with yellow stripes. It can also help to boost memory and stimulate mental function. If you're trying to increase knowledge retention or make a potentially dull subject more exciting, opt for yellow.

5. Red

A vibrant color that calls for action. It is associated with passion and love, but at the same time, it creates an atmosphere of danger, anger, violence, and war. Red attracts attention, excites the nervous system, and brings you out of a calm state. That is why it is used for warning road signs and fire engines. If you want to guide the learners’ attention to important information or want to boost their motivation, then we may want to go with red. This color can also be ideal for situations that call for immediacy. For example, if you want learners to ponder a particular topic or direct them to a specific section of the eLearning course or module at that very moment, using red can bring about a sense of urgency.

E-learning depends a lot on the color you choose as the core component and USP of the material is to be fast grasping. Attracting through colors is the key when it comes to digital products. And that's why, knowing color psychology is that much important in this arena.